Tuesday, 18 December 2018

REFLECTION 4: Module Evaluation

Overall, I really enjoyed this module and felt that I got quite invested in it. However, I did struggle with lots of things throughout and it has been one of the most challenging topics that I have explored to immerse myself in. My biggest struggle was dealing with such a sensitive subject in the practical and trying to do it justice. However, exploring this issue within COP worked well because it gave me so much room to conduct both primary and secondary research, to make sure that I got it right. Although, the 'Mental Health Conference' was less helpful, my personal interviews, questionnaire and market research impacted massively on the decisions that I made. Some of these included weather to take an abstract or literal approach to representation; what color scheme to use; what tone of voice to use (sensitive, not too dark, not too light either); how best to reach my audience and how clear or ambiguous to make my images. Primary research is something I have never really valued the importance of, but it is definitely something I need to continue doing!

The biggest lesson that I learnt from the whole project was how effective illustration and art in general can be in communicating abstract feelings and concepts without defining them in words. This is because of the emotional, subjective yet descriptive nature of art. This is something that became more and more clear as I wrote my essay (it is essentially what connects mental health to creativity) and went on to form the basis for how I approached my practical. In my introduction I talked about my aim to discover weather there are any links between anxiety or depression and creativity so that I could try to use them positively to help sufferers. I think that the project definitely answered this question and I got the outcome that I wanted from it. However, generally I found the constraints of dealing with such a sensitive topic and abstract feelings quite draining and I constantly second guessed everything I created. I can see how effective art can be in doing this so I am definitely going to continue to explore it in my practice but for now I am going to have a break and focus on something more factual and maybe controversial. Something I can make my own comment on!!

Overall, I think that my essay and practical are both quite independent projects with their own aims but with similar themes. Initially, I was worried that they were too separate in that I was not directly practically exploring the content of my essay. However, ultimately I found that they connected and fed into each other in many ways that I had expected. In terms of the t-shit brand, it is on track but there are still a lot of hurdles that we need to cross before it is launched in March. In my SP statement of intent, I said that I wanted to gain some more client/ business experience while I still have the support of University and starting my own business seems like the perfect opportunity. Working out how we are going to ethically print the t-shirts is probably the biggest hurdle and there is still some definite room for improvement on the t-shirt augmented reality videos. I have seen that they are most effective when the movement is simple but obvious, like in ‘Caged Thoughts’. The motion at the moment is too subtle and unclear in designs such as ‘Drowning in Thought’.